Herzberg’s Theory of Job Satisfaction 1950s Frederick Herzberg conducted a survey about job satisfaction, to identify factors.Different employees may be at different places on the hierarchy. For example, people may achieve self-actualization by starting and successfully running a specific business that fits their main interests. Self-Actualization: maximization of potential, through fully reaching one’s potential. Some workers may achieve these needs by being promoted within their firms or by receiving special recognition for their work. Esteem Needs: Respect, prestige, recognition and power. This is the need to be part of a group, and some companies attempt to satisfy these needs by grouping workers in teams or by organizing social events after work hours. Social Needs: Social interaction and acceptance by others. Safety Needs: Job security and safe working conditions. The exhibit on this slide shows the 5 needs (most crucial needs at the bottom): Physiological Needs: Food, shelter and clothing. Once a given category of needs is achieved people become motivated to reach the next category.
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